magalir kathir

During the challenging waves of the Covid-19 pandemic, when many businesses struggled to survive, Mrs. Prema from Coimbatore stood out as a beacon of resilience and determination. Founder of Uthra Enterprise, she turned adversity into opportunity by producing and selling nutritious food products, including millet-based noodles, pickles, and spice powders. Originally restricted from pursuing her interests by her conservative family, Prema’s passion for tailoring and entrepreneurship never waned. After working as a school teacher, she gradually transitioned into business, starting small with homemade pickles and steadily expanding her brand—first known as Athi, later renamed Nalpavi.Her products, crafted with quality and care, gained popularity even during the pandemic when health-conscious eating surged. She didn’t stop at business success; she also dedicated herself to mentoring aspiring women entrepreneurs, offering free training through platforms like PSGCAS EDP, TIE, AIRSWEEE, and Google Internet Sathi. Prema also runs a YouTube channel, Uthra Academy, where she shares her expertise in cooking and tailoring. Today, her products reach customers across multiple states in India, and she is actively preparing for global exports.Beyond business, Prema’s compassionate heart shines through her efforts to support underprivileged students and uplift other women. Her journey is a powerful reminder that with passion, perseverance, and purpose, it’s possible to rise above obstacles and empower others along the way.